Emotional investing—making financial decisions based on feelings rather than sound data-driven strategy—can significantly damage your financial situation, both now and in the long term. For example, you may make the wrong investment decisions when emotions run high.
When emotions like fear, excitement, or impatience drive your investment choices, you’re more likely to make impulsive decisions that undermine your pursuit of long-term financial goals.
For example, suppose the stock market takes a sudden dip that lasts for weeks or months. A fear of continued losses may cause you to sell when you should be buying because stock prices are lower. It takes knowledge and discipline to invest during down markets.
Excitement often leads people to pour money into trending stocks or assets during a bull market. It stands to reason that just about anyone can make money in a bull market. It is also an opportunity to take gains and redeploy assets to reduce future risk. A more balanced investment approach may not be as exciting as the stock market, but it could be a safer bet for your financial future.
In the long run, emotional investing can lead to wrong decisions, reducing the amount of money available for retirement.
Read about a few examples:
- Missing Out on Compound Growth: Constantly buying and selling in response to emotions disrupts the steady growth of a well-diversified portfolio. When you react impulsively to market highs and lows, you miss out on compounding growth opportunities—the powerful impact of staying invested over longer periods. Missing out on compound opportunities can undermine long-term returns because markets tend to move in short spurts.
- Underestimating the Value of a Long-Term Plan: The best investment strategies are built for the long term, not for quick day-to-day returns. When you let emotions dictate short-term investment decisions, there is a good chance the decisions will hurt the pursuit of long-term goals.
- Your biggest financial risk is not short-term volatility. It’s a failure to pursue your long-term goals. For instance, if you plan on retiring 20 years from now, making emotional choices based on day-to-day fluctuations in the securities markets may undermine the pursuit of your long-term goals.
- Emotional investing often leads to increased trading, which creates higher expenses and potential tax consequences. Every dollar of expense is one less dollar you will have available for future use. Many of these expenses are erosive because they impact performance and savings rates.
The key to overcoming emotional investing is to adopt a balanced, long-term strategy and stick with it, even when emotions run high. Working with a financial advisor can help because they provide the objective, disciplined guidance you need to stay the course and make the right decisions.